25 years...
Twenty-five years of experience in graphic design, from painting letters by hand up till TV commercials. Worked with multinationals and local businesses. This lifetime experience pushed me in the direction of the corporate identity. The more visceral aspect of graphic design. Creating corporate identity requieres an ample know-how of the matter. Not only on a graphic design level but also on a social-cultural. Starting off with an extensive brief we enter in a complete emersion concerning the ins and outs of the organization. This brief not only is important as a base for the visual identity but also for a better understanding of the organization which adds to it’s effectiveness.
Maternity
Maternity. A series of digital illustrations to promote a variety of courses and workshops related to maternity.
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Website design for Grancatek. A company reknown for her professional repair service for known brands like Teka, Francke, Samsung, etc.
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Driving school Reyes. A locally reknown school for its broad offer of permits. Licences for: Car, Motor, Truck, lorry and bus.
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Corporate Identity Farmacy La Garita. Identity project and applied to various objects like Facade, Turnomatic and stationary.
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Corporate communication IUSA. Advertisement material for The Institute of Animal Health and Food Safety. (IUSA) Master and Postdoc studies.
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Corporate Identity iccp. ID and its application on various objects. iccp: Canarian Institute of Professional Qualifications.
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Corporate Identity Mejorando. Identity project for a Ortopedic Company. A project started from cero. This included naming.
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Corporate identity Grancatek. Identity project and its application on various objects. Local small appliances en technical service company.
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Visual design CD Evocaciones Criollas by Víctor Landeira. Transparent Jewel case with booklet. Creoles evocations.
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Visual design CD ATMAN. Packaging design for musician Onofre Montenegro. Special case with particular opening. World music.
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Videoart Design DVD Expressesion. Opera prima of the artplatform Expressesion. A platform for collective art projects.
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Corporate identity Palcanarias. Identity Applied to various objects: Brochures, colourcards, stationary, vehicles and packaging.
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Corporate Identity Exeltia. Development of corporate Identity for Exeltia. A Company dedicated to audit and financial advice..
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Corporate Identity ASCAM. Development of the corporate identity for the association of music of the Canary Islands.
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Decoration office Exeltia. Digital art as a solución to decorate the office of Exeltia. A company dedicated to Audit and financial advice.
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Visual design DVD “Planetarium” by Artenara. Design for packaging including the booklet and disc. Music by Enrique Mateu and Michel Ortega.
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Visual design – School of human ecology. A series of objects to promote the school: Brochures, flyers, stickers and a book.
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Visual design Music portal of the Canary Islands. A series of objects to promote this portal: Identity, web, business cards, flyers, etc.
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Corporate design COSEPA. Identity project for an international congres. This included editorial work of extracts book of papers.
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Corporate communication iccp – events and ID. All events should have a proper identity. Corporate Communication dedicated to a fixed target.
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Corporate identity Quorum. Identity project for a company dedicated to real estate and management of building comunities.
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Corporate identity Gente+sana. Development from ground up of the corporate identity of Gente+sana. A group of pharmacies on Gran Canaria.
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Understanding Corporate Identity. A voyage between expresions. A short, clarifying article about the various terms used to define Corporate ID.
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Where better than starting off with one of the first corporate identity projects I accepted as a freelance designer. But not only for being the first, also for it’s social character. Global Canales started of as a socio cultural project… I am speaking about the Copyleft Foundation.Visual Identity CopyLeft Foundation The main target of The > Read more
DREXMIN website. Tenerife based company, dedicated to fire control. A reference for quality on the islands.
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